Video Project Brief Template. STUDY CREATIVE BRIEF EXAMPLES It’s always a great idea to review creative brief examples Try to find a creative brief example that matches the scope and size of your own creative brief Our creative brief template download was modeled for video production agencies But feel free to adapt it for you own needs.
To save time download the video briefing template below Below are a TV advertising brief a video brief template and a briefing template for animated explainer videos If you’ve got a project you would like to discuss use the online briefing buttons below TVC Briefing Tool Or download a briefing doc below.
The Best Creative Brief Template For Video Creatives [Free
Project Background and ObjectivesTarget AudienceKey MessageHow and Where The Video Will Be DistributedTone of VoiceAny Mandatory ElementsTimelineBudgetApproval ProcessWhen answering this question start by describing why you’re producing the video in the first place Is it part of a larger campaign or initiative? What specific outcome are you hoping to achieve? Try to avoid ‘fuzzy’ words here like “to educate” “to inform” or even to “increase awareness” Instead focus on changes in behavior which can be measured What would happen as a result of “increased awareness”? If everyone is our audience then nobody is! It’s best to focus on one primary audience per video although it’s okay to have a secondary or tertiary audience in some cases If you find that do you have several audiences it might be a sign that you need several videos It can also help to provide a buyer personawhich is a semifictional portrait of your ideal customer Buyer personas include the usual demographic information but are more focused on their motivations and goals Buyer personas attempt to describe what prospective customers are thinking and doing as they make their way through the buyer’s journey Your key message(s) should be stated from the perspective of those we’re trying to influence Answer the question “what’s in it for me?” A clear description of these benefits will help your message not only be understood but acted upon The goal should be to define one key message per audience If you’ve more than one key message it again might be a sign that you need to produce more than one video Videos should be contextual and platformspecific whenever possible There are several reasons why your videos should be produced with the platform in mind 1 There are different limits in length Some platforms have limits of 1 minute while preroll ads may be even less 2 Aspect ratios can vary On Facebook square or even vertical videos tend to work better than widescreen 3 Silentautoplay is becoming more prevalent This can mean producing videos that don’t rely on a voiceover in order to maximize engagement with relying on captions 4 The calltoaction should be relevant Asking them to visit your website might make sense for YouTube but if they’re already there? Scripting several slight variations of the same video for each intended platform can be a very costeffective way to maximize the results of your video Lighthearted or serious? Friendly or professional? It can be difficult to put this into words which is why we’ll often ask for examples of any similar videos you’ve seen that you like – or don’t like – to use as a reference for a video’s the style and tone along with any branding guidelines that might exist Any nonnegotiables should be included here like the client’s logo tagline signature sound – anything that absolutely needs to be in the video You could also describe anything that should be avoided like colors that are similar to a competitor’s or any industry jargon or terms that might be offputting for your audience How soon would you like to get started? Is there a specific deadline? How many rounds of revisions and approvals will be necessary? At this stage a specific budget should have been allocated for the project If you’re still in the budgeting phase it might be helpful to work with a video production partner or consultant you trust to help establish a realistic budget for the project The creative team will need to be aware of any financial constraints in determining an approach for the project It’s important for a video producer to know what the approval process will be so that a realistic timeline can be created The more people involved – you guessed it – the longer things can take and you should avoid design by committee at all costs You’d also want to consider any planned vacations of any key stakeholders which could hold up the process It tends to work best when working with a video production agencyto have one central point of contact to represent the client Their job will be to collect feedback ensuring that none of it is conflicting while managing expectations from their entire team.
What's in a Creative Brief for Video Production? [TEMPLATE
A video brief template is a communication device which helps to set out the framework for a project’s requirements expectations goals and budget It is crucial as a first step in making sure that all parties are in agreement before looking to a third party supplier such as a UK video production company or video agency UK to help bring to fruition a corporate marketing video .
Video Brief Template: Why And How To Make One Veedyou Media
Why Do You Want video?Who Are You Speaking to?What Do You Want to Say?Where Will It Be Watched?What's Your Deadline and Budget?It might sound obvious but you need to be clear about the purpose of your video content What goal are you aiming to achieve? What's your business situation and what problem do you want to solve using video? Don't be afraid to be specific Note down if you want your video to increase traffic to your website create a change in employee behaviour or encourage lead conversion (and use specific figures) Ideally you'll have measures of successby which you'll track how close your video is to reaching your objectives so write those down too The entire production and planning process of your video content depends on your ultimate goals so make sure you're confident about what you want to achieve Next up you should consider yourtarget audience Who will watch your video? Will it be leads customers employees or other stakeholders? Unless you're certain of your audience you won't be able to tailor your video content to appeal directly to them Aim to write down as much as you can about an average viewer from their demographics to their occupation to their personalityOur video production brief templatewill also help you use insights to hook your target audience Then note what you'd like your audience tofeel think and doafter watching your video content The better you know your target audience and what response you want to create in them the better your video will be Taking all that you've written so far it's time to work out the core message you want your video to be about Try to stick to just one core messageif possible or two at a stretch Cramming too much information into your video just means viewers won't be able to take it all in It's best to stick to just a few messages and get them across well Once you've got your core message we recommend using supporting submessages to explain it This method is called a message map as popularised by Carmine Gallo By constructing a message map before video production begins you'll solidify exactly what you want to express and how you'll back it up How you're distributing your video content is important so don't miss it out in your brief The production of your video will change dramatically depending on whether it's to be viewed on your website on TV or during training Your video needs to be perfectly matched to the places where it will be distributed For example if you're uploading it to YouTube you'll probably want to think about a Call to Action at the end of the video to redirect viewers back to your site Always remember that where you put your video should depend upon who your audience are and how you can best reach them Last but not least it's very useful to have some idea of how much you can spend and when you'll need your video The more guidance you can give in terms of your budget and deadline the more smooth the production process will be (particularlyif you're working with an external video agency like us!) Even if your situation changes update your brief if necessary and keep communication going.
The Best Creative Brief Template For Video Creatives Free Template
Video Brief Template Download a Free Template
Steps [Free Template in 5 Easy a Video Brief How to Write
Video Brief Template Free Download Beast Production
The brief clearly communicates with your would be production team about your vision plans and the scope within which you’ll operate This smoothes the entire process of video production You get to double check your intentions for pursuing the project.