Strategi Google

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TechnologyCharacteristicsOrganizationProductsIntroductionGoogle uses the generic strategy of differentiation based on Porters model and the intensive growth strategies of market penetration market development and product development The generic strategy of differentiation means that Google must maintain its competitive advantage based on uniqueness It is of critical importance for the firm to continue innovating A corresponding strategic objective is to develop new products or continue improving existing products In this way Google will be able to keep its competitive advantage in using the differentiation generic strategy in the face of competition from other technology firms Market Penetration Google relies on market penetration as its intensive growth strategy especially outside the United States In the United States the company already has a leadership position However in other countries such as China Google directly competes against other large search engines and online advertising firms Thus in the market penetration intensive strategy for growth Google continues to strive for a bigger share of the global online advertising market Product Development The product development intensive strategy for growth is applied through Googles innovation The company continues to develop new products such as Google Glass and the driverless car The company also develops new models of Nexus mobile devices Through the intensive growth strategy of product development Google creates more channels for income generation A suitable recommendation for Google is to focus its efforts especially in product development The company has been criticized for engaging in seemingly disparate product development efforts in different industries and markets Through its intensive growth strategies and generic strategy Googles wide variety of products helps in building its dominance in the global market However to improve its strategic alignment Google can first focus on ensuring the profitability of its current products before embarking on the development of any new product.

Marketing Strategy of Google Google Marketing Strategy

IntroductionChoice of CompanyIntroduction of StrategyExplanation of The Company’S StrategyWhat Did It do?Why Is This interesting?Personal ThoughtsThe Results of The Strategic MoveConclusionWorks CitedGoogle Inc (Google) is a relatively new company that started as a project by Larry Page and Sergey Brin to organize websites (Duthel 27) After the company’s incorporation in 1998 Google set up its headquarters in Mountain View California Although Google’s initial business strategy focused on the search engine business its success has surpassed this business niche The company’s success stems from its business growth which has been synonymous with the introduction of new products such as online productivity software cloud computing services online advertising technologies social networking services and the likes The company’s product and service offing also stretch across the provision of desktop services (such as web browsing photo editing and instant messaging) and the development of the popular Android operating system (Duthel 204) The provision of the browseronly Google chrome is also a key product that characterizes Google’s success Recently Google made a spirite “It is a position all business leaders would love to find themselves in—a massive IPO dominance in the marketplace and a blank slate from policy makers to do practically anything they please” (Katz 1) This statement characterizes the market and company environment that informs Google’s operation Indeed the company enjoys a massive IPO with unlimited freedom on the types of operations it may pursue These conditions also help to explain why Google has a firm control in the technology market Google’s success in the technology market informs the focus of this paper because even after its relatively recent entry into the market Google has achieved tremendous success that has taken most companies decades to achieve Google surfaces as an interesting case study because despite its operational challenges the company has been able to enjoy an unrivaled position in its market segment for nearly ten years Moreover subject to the short time the company has operated it has been able Google’s strategy is complex and perplexing Moran (1) says that assuming Google’s strategy is just “one thing” is a misinformed opinion Relative to this assertion some observers say that it is important for industry experts to understand where Google’s corporate strategy heads because if the company fails to achieve its vision its failure may affect the industry (Moran 1) Nonetheless despite the complexity of Google’s strategy it is important to understand that the main component of the company’s strategy is advertising Therefore regardless of the company’s actions experts understand that Google’s main aim is to increase its advertising revenue and dominance in the advertising market The focus on advertising as Google’s main corporate focus has manifested in the company’s partnership with AdsenseContextual (an advertising firm) (Duthel 393) Such strategic partnerships have helped Google to increase its advertising revenue even in internet platforms that they do not own As mentioned above Google’s corporate strategy mainly focuses on advertising as its business niche To support its excellence in this niche Google has tried to learn a lot of information about its customers so that it can customize its advertisements to meet the needs of its customers Indeed if the company acquires a lot of information regarding its customers it is able to finetune its adverts to reach the right customers Through this strategy it may equally be easy for the company to charge more money for its adverts Part of the evidence of Google’s commitment to this strategy manifests in its commitment to give its users free accounts thereby giving it an opportunity to scan these accounts and identify keywords that it can use to customize its advertisement messages to reach its customers Therefore while it is important to acknowledge the complexity of Google’s company strategy it is also important to understand that Google’s strategy stands out in a larger strategic Google has pursued many corporate strategies that have baffled many analysts (Mattera 2) Industry observers have seldom understood some of its actions For example Google invested billions of dollars in developing the popular Android operating system only to sell it for a paltry sum of money (Mattera 2) This action has prompted some observers to say that Google has failed to match the success of other competitors in the mobile market because Android is the dominant global Smartphone platform and yet the company gave away the product almost freely (Mattera 2) A tech analyst Roger McNamee (cited in Mattera 2) says Samsung has made a lot of money by developing Smartphones that use the Android platform Consequently Samsung is raking in billions of shillings by using a mobile platform (android) that Google Inc spent a fortune to develop Nonetheless beneficiary companies have not sidelined Google in the Android phenomenon Its decision to give away the android platform is part Google’s company strategy is interesting because the company always seems to adopt an indirect and sometime “wacky” approach to meet its strategic goals In fact most observers have criticized many of the company’s strategies but they have failed to see that the company focuses on the bigger picture which is to sell targeted adverts Therefore while many of Google’s strategies seem illinformed (like “giving away”) its Android platform after investing billions of dollars to develop it the company ultimately emerges as the winner because it is able to lock its target market to use its web apps Therefore Google interestingly maintains its lead as the leading advertising company While Google’s strategy seems “clever” the company exposes itself to several legal issues especially regarding its scrutiny of personal information for the design of effective and targeted advertisements The strategy of developing targeted adverts is an effective approach of increasing the efficiency of the company’s marketing strategy but it exposes the company to privacy infringement claims The company therefore stands a high risk of receiving potential backlash from individuals and rival companies that may want to exploit the legal issues that may exist from gathering private information from customers to develop effective advertisements Therefore while Google may seem to be a largely successful company the mere fact that it knows a lot of personal information about its customers may expose it to several litigation claims from customers who may be disturbed by this fact Google’s success never made headlines until the company started to receive a lot of money from its advertising revenues From the wide array of products and services that Google offers 99% of the company’s revenue comes from advertisements (Coy 1) The increased revenue has equally increased the company’s market capitalization to more than $100 billion (Coy 1) The success of Google Inc on the advertising front has questioned the previous skepticism and criticism that shrouded the company’s strategy Many experts now believe they were wrong in dismissing Google’s corporate strategy (Coy 2) From Google’s success some companies have imitated its advertising strategy For example the decision to allocate the top advertisement preference to the highest bidder is a genius effort by Google which other companies have replicated For example Yahoo recently emulated this strategy and allocated the top advertisement slots in its search engine to the highest bidder Relative to this a After weighing the findings of this paper Google’s strategy seems to center on increasing its advertisement revenue as the main pillar of the company’s financial success Most of its competitors have played the catchup role with some companies such as Yahoo imitating the company’s effective corporate strategy Albeit the focus on advertisement is the company’s main preoccupation it is equally important to appreciate the company’s zeal to be innovative and ahead of its time Google’s quest to launch Google chrome and employ only webbased applications on this platform is a reliable show of the company’s commitment to stay ahead of its time This way the company aims to exploit market opportunities that may arise from the increased adoption of cloud computing services From this analysis Google is not only set to be an industryleader in the search engine market but experts equally expect it to shake the dominance of other technological companies like Microsoft in the future (C Coy Peter 2013 The Secret To Google’s Success Web Duthel Heinz Google Inc Services – Google Tools – What Is GoogleNew York Lulucom 2008 Print Katz Jeffrey 2012 Google’s Monopoly and Internet Freedom Web Mattera Salvatore 2013 Understanding Google’s Strategy Web Moran Mike 2008 What’s Google’s Strategy Web.

What are Google's Marketing Strategies? Rank Ranger

Google Marketing Strategy #1 It&#39s FreeforAll Google does marketing like a ninja does Kung Fu stealthlike To this extent its open access is its biggest and perhaps most successful marketing tactic (though one that applies to most other search engines but let&#39s stick to Google for now) In a sense Google is a bit like a drug dealer.

Strategic Analysis of Google SlideShare

Segmentation Targeting Positioning in The Marketing Strategy of Google –Competitive Advantage in The Marketing Strategy of Google –BCG Matrix in The Marketing Strategy of Google –Distribution Strategy in The Marketing Strategy of Google –Brand Equity in The Marketing Strategy of Google –Competitive Analysis in The Marketing Strategy of Google –Market Analysis in The Marketing Strategy of Google –Customer Analysis in The Marketing Strategy of Google –Google segment its products & services based on demographics geographic & psychographic variables so as to cater to the growing needs of the technology market The IT & technology industry is such a wide industry and is regulated by different national & international bodies so a single targeting strategyis not going to work Google position itself based on valuebased position strategy as it’s their service which is making the life of an individualeasier or businesses to nurture their growth Marketing mix – Here is the Marketing mix of Google SWOT analysis – Here is the SWOT analysis of Google Mission – “Organise the world’s information and make it universally accessible and useful” Vision “Not Available” Tagline –“Do the right thing” Its unique working culture has helped the company in creating a unique brand image in the IT industry and due to this it is able to attract the topnotch talents around the globe On Fortune’s magazine list of best companies to work in Google is ranked 1stin the year 2007 2008 & 2012 while in other years it in the list of top 100 companies With such a large product portfolioGoogle is ruling the market through its web services solutions Ad words and other enterprise solutions Its most popular Google search engine is by which Google is ruling the market in every sphere of information technology and technical innovation Google has various products & services that are shaping the way people use to communicate worldwide Its services for Web Mobile Business Home & office are stars since these are main verticals for which Google is known to provide best services While in business service vertical Ad words SEO is starred in BCG matrix In services in social networking & media are question marks since these verticals are facing stiff competition from other players in the market Somewhere it is local players who are giving competition while in some MNC is making it hard for Google to survive Google is delivering its services through online channel & 70+ corporate offices situated in different parts of the world It is making the services available as a default app with its androidoperating system Google as a brand needs no introductions it has been a pioneer in web communication worldwide and has changed the way people interact It’s popular Android Operating system for mobile & tablets has helped the company in generating business Also the work environment in Google is one of the best & innovative so the positive word of mouth has helped the company creating high TOMA It has changed the corporate identityie logo and the new logo is meant to make Google more accessible & useful for users Handling such a large portfolio has helped the company in emerging as a tech giant which is shaping the life of the people around the world It is ahead of its competitors as it is ruling the internet with its search engine Mobile OS (Android) & browser With the advent of technology and rise in literacy level there is high growth & potential for the tech firms like Google in the developing nations where technology is shaping the life of the people there As the whole It industry is running on outsourcingformula It became challenging for an IT company be competitive especially when the buyers have bargaining power due to the presence of large players in the market The tech giant has products & services that enjoyed by an individual of different age groups who have an inclination towards the technology It also has B2Bservices known as an enterprise solution.