Mercedes Benz Case Study. Case Study Mercedes Benz Passenger Cars in India Author Aditya Kumar Date 11/07/2009 EXECUTIVE SUMMARY Mercedes Benz Passenger Cars and smart (herein referred as Mercedes) is one of 5 divisions of the Daimler group the leading Germann automaker.

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View Case Study Mercedes Benzdocx from BA 421 at Pennsylvania State University 1 There are several factors that played a role in the turnaround of Mercedes Benz When asked by Automotive News.

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Case Study MercedesBenz This case study was written based on Tan and Tan’s study published in the Journal of Business Ethics in 2009 Background.